So how do you make sure that you position your website to sell? What metrics need to be tracked and what systems need to be in place to ensure buyers can evaluate your website effectively and make a realistic offer for purchase.

Here are some key tips to position a website to sell:

1) Financial Records

Keeping track of finances is by far the most important practice one needs to do to position their website for sale. Buyers want to know how much money is made, how much it costs to make that money & is the money being made sustainable over time. Monitor revenues, expenses and profits as accurately as possible. If possible, it is recommended to have those financial audited to ensure accuracy

2) Full Disclosure

When positioning a site for sale, make sure to have all your ducks in order with regards to current operations, business processes, client issues, analytics, etc. The worst thing that could be done is to have an interested buyer make a bid on a website after reviewing the financials and then have the buyer pull out because the seller of the website forgot to mention that a couple of its major customers are unhappy to do poor customer service. Whether the information provided to the seller is good or bad, it must be disclosed to ensure everything is out on the table and the buyer has a complete picture of the business.

3) Growth Opportunities

Buyers are interested in web businesses that have the potential to do more than what they are already doing. Make sure that the website for sale is scalable to account for potential growth. Identify key growth areas and put a plan in place to present to potential buyers.

4) Prospectus

It helps to be organized when selling a website. Creating a document that outlines the entire business, from start to finish, will give the potential buyers a complete picture of what they are considering to purchase. A prospectus would have the following things outlined:

- Finances
- Traffic Information
- Business Processes
- Growth Opportunities
- Company History

Site owners who simply put together what I have mentioned here will have a giant leg up on the competition. A broker can help even more if a site owner is organized and has the appropriate information ready for prospective buyers. It will save plenty of time and will increase the value of the website to ensure a higher selling price.

If you are a site owner and need help putting any of this information together, contact wesellyoursite.com and we would be happy to help you!!

At the end of the day, most website brokers do not get paid unless they sell your website. Therefore, there is no harm in testing the waters with a broker if they can potentially get you more for your website than you first thought.

At wesellyoursite.com, we are website brokers who constantly entertain offers from clients looking to sell their website and buyers looking to purchase a worthwhile investment.

Let wesellyoursite.com help you out and generate a return for the sale of your website.

Get your site sold, contact us today!!

So which scenario produces the highest return when selling a website? Well, the easy answer is that a site with lots of traffic making good money will produce the highest return when selling it. That being said, this is not always the case. Sites that make a lot of money in a short period of time usually draw red flags. We come across websites that all of a sudden are making $2000/month after only being up for 4 months. How is this possible? It could be because the site was linked in a very popular website, or that the content of the site is only popular for a short period of time (a website related to the 2010 Olympics is a great example). The truth is that sites like these are great for a short period of time, but is not a website that will sell for a large return.

If you want to make money from the sale of your website make sure that the following criteria are met (in most cases)

1) Have a lot of traffic to the website that can be proven over a 1-3 year span.
2) Have recurring revenue via ads, affiliate programs, selling content (digital or physical), etc. for at least the last 2 years
3) Proof of profit over the past 2 years
4) A solid domain name (the shorter the domain the better)
5) A solid business model that has the potential for longevity.

Now, you can still make money on your website if these criteria are not there. You will not get as much, but you can still recover some or all of the costs you incurred to build it. There are many people out there looking for turnkey website solutions. These solutions usually do not have any traffic or make any money, but if the site is built on a solid platform and the business model makes sense, they can be sold for some decent money. The actual amount of the sale really depends on the type of website being sold.

As well, if you have a website that has a lot of traffic but does not make any money, we can help you turn it into a site that produces an income. We have done that with many websites in the past and have turned websites that produce a 1000 visitors per day and make nothing, to websites that can sell for $500,000 after a year or two of $15,000 in monthly income. It is amazing what a solid marketing campaign can do to make a website successful.

Are you not sure what your site is worth or need help turning your website into a money maker? Have wesellyoursite.com appraise it for you and give you some guidance on how to make your website profitable. We will take a look at all the angles and give you a realistic figure as to what you can get for your website. Simply email broker@wesellyoursite.com for more information.