So how do you make sure that you position your website to sell? What metrics need to be tracked and what systems need to be in place to ensure buyers can evaluate your website effectively and make a realistic offer for purchase.

Here are some key tips to position a website to sell:

1) Financial Records

Keeping track of finances is by far the most important practice one needs to do to position their website for sale. Buyers want to know how much money is made, how much it costs to make that money & is the money being made sustainable over time. Monitor revenues, expenses and profits as accurately as possible. If possible, it is recommended to have those financial audited to ensure accuracy

2) Full Disclosure

When positioning a site for sale, make sure to have all your ducks in order with regards to current operations, business processes, client issues, analytics, etc. The worst thing that could be done is to have an interested buyer make a bid on a website after reviewing the financials and then have the buyer pull out because the seller of the website forgot to mention that a couple of its major customers are unhappy to do poor customer service. Whether the information provided to the seller is good or bad, it must be disclosed to ensure everything is out on the table and the buyer has a complete picture of the business.

3) Growth Opportunities

Buyers are interested in web businesses that have the potential to do more than what they are already doing. Make sure that the website for sale is scalable to account for potential growth. Identify key growth areas and put a plan in place to present to potential buyers.

4) Prospectus

It helps to be organized when selling a website. Creating a document that outlines the entire business, from start to finish, will give the potential buyers a complete picture of what they are considering to purchase. A prospectus would have the following things outlined:

- Finances
- Traffic Information
- Business Processes
- Growth Opportunities
- Company History

Site owners who simply put together what I have mentioned here will have a giant leg up on the competition. A broker can help even more if a site owner is organized and has the appropriate information ready for prospective buyers. It will save plenty of time and will increase the value of the website to ensure a higher selling price.

If you are a site owner and need help putting any of this information together, contact wesellyoursite.com and we would be happy to help you!!